G Letter

November 2016

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Tuesday, November 8, is Election Day — not a day too soon for many of you! It’s easy to get jaded and pessimistic about our elections. I often hear people of all political stripes gripe about

how corrupt politicians are, how bad their choices are, and how their vote doesn’t matter. There is some truth to those critiques. Although circumstances could always be better, remember that they also have the potential to be a whole lot worse. Democracy can be slow and frustrating, but if you study history, you’ll find that the alternative to democracy is normally worse.

It is OK to complain though — you can voice your complaint in the voting booth. Politics are much simpler than many people think. Convince enough other people of the merits of your position, and you can make a change. It’s easier said than done, but certainly not complicated. People who look like me used to have to guess the number of jelly beans in a jar or bubbles on a bar of soap to register to vote. Luckily, many very brave people risked their lives to remove those barriers.

Regardless of who or what you support, remember that, as George Jean Nathan said, “Bad officials are elected by good citizens who don’t vote.” If you don’t vote, you lose the right to complain. Voting boils down to simple math. If you don’t vote, you magnify the vote of everyone else who does. Elections are decided by the people who show up, so vote like your right to vote depended on it. You never know; it might.

Onward and Upward!

I’m Looking for an Elite Group to Reveal My Most Profitable Real Estate Investing Techniques To

If you’re coachable, open to instruction, and will take what I share and put it into action immediately, complete the application by visiting www.tinyurl.com/glcoachingapplication.

After you complete the application, here’s what will happen:

I will personally review your application to make sure you’re a good fit for my program.

If your application passes, then either I or someone from my office will call or email you to set up a one-on-one interview and strategy session with me. 

G Letter

October 2016

‘Sometimes your joy is the source of your smile, but sometimes your smile can be the source of your joy.’

– Thich Nhat Hanh 

October 7 is World Smile Day, a holiday established by Harvey Ball, an artist who created the smiley face in 1963.

The act of smiling activates neural messaging that benefits both our health and our overall happiness.

Smiling is literally contagious — when you smile at someone, they can’t help but smile back because the part of your brain that is responsible for your facial expression resides in the cingulate cortex, an unconscious automatic response area.

Smiling makes us appear more attractive to others. Researchers at the Face Research Laboratory found that both male and female subjects were more attracted to images of people who smiled than those who did not.

Smiling also lifts our mood, and current research suggests that smiling makes us healthier and may even lengthen our lifetimes. Smiling releases neuropeptides that fight stress. When we smile, dopamine and endorphins — the body’s feel-good neurotransmitters — are released, which in turn relaxes our body and can lower our blood pressure and heart rate. These endorphins relieve pain naturally and the serotonin released when you smile can act as an antidepressant. Take that, big pharma!

So, as the late, great, Zig Ziglar said, “Be helpful. When you see a person without a smile, give them yours.”

Onward and Upward!

I’m Looking for an Elite Group to Reveal My Most Profitable Real Estate Investing Techniques To

If you’re coachable, open to instruction, and will take what I share and put it into action immediately, complete the application by visiting http:// tinyurl.com/glcoachingapplication.

After you complete the application, here’s what will happen:

I will personally review your application to make sure you’re a good fit for my program.

If your application passes, then either I, or someone from my office will call or email you to set up a one-on-one interview and strategy session with me. 

G Letter

February 2016

Happy Valentine’s Day to you and everyone in my Real
Estate Insider Family. Rather than just fretting about being someone else’s Valentine this month, consider that your most important relationship is with yourself. Do you love yourself unconditionally? Do you even like yourself? If not, you may be looking for love in all the wrong places. It’s impossible to love others if you don’t love yourself first — after all, you can’t give from an empty well.

Loving and respecting yourself creates a healthier, more abundant and fulfilled life. Many of us mistakenly believe that change happens from external things, but it is far more effective to change ourselves first, because positive change and progress ultimately starts from within.

You have to be happy on your own — this is a choice that you must make yourself. When you choose happiness over anger, and self-love over self-loathing, you open yourself to life’s great pleasures. It helps you see the opportunities in front of you, and it helps you discover your true, authentic self. Changing our perspective on life is empowering, liberating, and motivating. It gives us a sense of freedom and achievement that is separate from being a means to successfully reaching our goals. As Eleanor Roosevelt said, “The future belongs to those who believe in the beauty of their dreams.” Onward and upward!

I’m Looking for an Elite Group to Reveal My Most Profitable Real Estate Investing Techniques to ...

If you’re coachable, open to instruction, and will
take what I share and put it into action immediately, complete the application by visiting http://tinyurl.com/ glcoachingapplication.

After you complete the application, here’s what will happen:

I will personally review your application to make sure you’re a good fit for my program. If your application passes, then either I or someone from my office will call or email you to set up a one-on-one interview and strategy session with me. 

G Letter

October 2015

As Halloween 2015 approaches, let’s take the time to consider the scariest, spookiest, most blood-curdling thing about real estate investing: The fear of making a mistake.

No one likes to make mistakes, especially mistakes that could involve losing money, but the fact is that you will make mistakes. The easiest way to avoid making mistakes is to sit on the sidelines and do nothing. As famed investor Warren Buffett points out, “If you don’t make mistakes, you can’t make decisions.” Even when you make mistakes, don’t berate yourself; just learn a valuable lesson so you don’t repeat the mistake, and move on.

Never let your fear prevent your real estate investing success. Fear is the enemy of success. Large rewards only result from taking risks, because risk and reward are actually two sides of the same coin. If you are ruled by fear, you’ll never take enough risks and never achieve the success you deserve.

I’m not saying it’s easy — I’m saying that conquering fear is necessary if you want to be successful. You just have to retrain your brain to get past the momentary fear and push toward the payoff you desire.

I’ll admit that there was a time in the past when I was willing to tolerate being truly miserable. Thankfully, those days are behind me. I was able to break through by changing my thinking, and you can too. Good luck. Onward and upward!

I’m Looking For An Elite Group to Reveal My Most Profitable Real Estate Investing Techniques to.

If you’re coachable, open to instruction, and will take what I share and put it into action immediately, complete the application by visiting http://tinyurl.com/glcoachingapplication.

After you complete the application, here’s what will happen:

I will personally review your application to make sure you’re a good fit for my program. If your application passes, then either I or someone from my office will call or email you to set up a one-on-one interview and strategy session with me. 

G Letter

September 2015

Back To Work/School: Get Better, Find Your Focus

"School is never out for the pro". ~ Cavett Robert 

Summer is over. Time to find your focus, make a commitment, and set a deadline. Let’s get better and get results now. If you want to live better, then you should be constantly working to make today better than last year, last month, or last week. You create personal fulfillment in your journey to get better and improve. When you grow, so does your real estate business.

You aren’t a kid anymore, so I’m going to give it to you straight — real estate has its share of obstacles and challenges like all businesses. Real estate investing is like being in Florida — there are thunderstorms every day, but that’s why we have umbrellas. Besides, if you hide indoors forever, you’ll run out of food!

The work that is necessary for success in real estate investing is ongoing personal development. This is precisely what I’ve done consistently by working with mentors and coaches and by reading lots of books.

I still study and read voraciously. I currently have five books in the queue, patiently waiting for their turn. Those who refuse to study will get taken to school in the marketplace.

One surefire way to weather the storm is with help and support from others who’ve gone before you. Everyone needs support, and it’s better to build support before you really need it.

If you haven’t already, sign up for my real estate workshop on the last weekend of this month at geraldlucas.com. Good luck. Onward and upward!

Join me at my three-day LIVE real estate workshop, Friday, Saturday, and Sunday, September 25-27, where you’ll discover everything you need to know to quickly start making more real estate income. Get more info and pre-register at geraldlucas.com. 

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G Letter

July 2015

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Work Fun Into Every Day

"Some 80 percent of your life is spent working. You want to have fun at home; why shouldn’t you have fun at work?" ~ Richard Branson 

Summer is finally here! From backyard barbecues to beach trips, we associate summertime with having fun more than any other season of the year. I admit I’ve already spent some time chillin’ poolside this year. Special summer moments remind us how important it is to have fun and play.

When we reach a certain age, we often begin to starve ourselves of play. This comes at a huge cost, given the many important ways our brain and senses benefit from play. Play provides nourishment for both our body and our spirit.

Recent Japanese research found that spending as little as two hours a month laughing or listening to your favorite music has as big an impact on blood pressure as eliminating salty foods, or even losing 10 pounds.

Having fun is also a great creative engine that boosts
our ability to think outside the box and solve problems. Having fun revitalizes us and creates a healthy environment where we are more innovative and productive, and where customers are more likely to want to do business with us.

You don’t have to wait until your next scheduled vacation to add some fun to your day. You can and should start incorporating things you enjoy into your day right away. It doesn’t have to be much — laugh out loud, tell a joke — but balance is one of the keys to happiness and fulfillment.

Life doesn’t have to be so serious all the time, and doing things that light you up will help you relax. An exciting life doesn’t happen to you. You must find small ways to improve your life by shifting your perspective and changing some of your daily habits and activities. Make it a point to work some fun into every day. Good luck. Onward and upward!

 *Join me at my three-day real estate workshop: Friday, Saturday and Sunday, September, 25th–27th at the Meadowlands Hotel, 2 Harmon Plaza in Secaucus, NJ, where I’ll reveal a technique I’ve never shared before. Get more info and pre-register at geraldlucas.com.