G Letter

September 2016

“The moment you commit and quit holding back, all sorts of unforeseen incidents, meetings, and material assistance will rise up to help you. The simple act of commitment is a powerful magnet for help.”

— Napoleon Hill

“Do not wait; the time will never be “just right.” Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.”

— Napoleon Hill

In the 1980s, Robert Ronstadt conducted a study that found that the most successful entrepreneurs leveraged what is known as the “Corridor Principle.” 

The corridor principle can be described like this: Imagine you’re looking down a long, dark corridor. Without knowing what’s in front of you, you walk forward, and as you move along the corridor, new doors open up on both sides of you — doors that you would not have been able to see had you not started walking down the corridor in the first place.

In a nutshell, the Corridor Principle affirms that the mere act of starting enables you to see and take advantage of opportunities that you wouldn’t be able to see or take advantage of if you stayed put where you are now, waiting for circumstances to be perfect. In order to follow the Corridor Principle to success, you must be willing to launch yourself down the corridor of opportunity without any guarantee of what will happen, because that’s when truly uncommon opportunities manifest themselves.

The truth is that circumstances will never be picture perfect, and let’s be honest — even if they were perfect, we could easily convince ourselves otherwise. So the key to getting your real estate business going or getting anything that you really want started is to launch yourself from wherever you are right now, then look at your results and make adjustments as you go. The Chinese philosopher Laozi, who was a contemporary of Confucius, said that “a journey of a thousand miles begins with a single step.” Onward and upward! 

I’m looking for an elite group to reveal my most profitable real estate investing techniques to. If you’re coachable, open to instruction, and willing to take what I share and put it into action immediately, complete the application by visiting tinyurl.com/glcoachingapplication.

After you complete the application, here’s what will happen: I will personally review your application to make sure you’re a good
fit for my program. If your application passes, then either I
or someone from my office will call or email you to set up a one-on-one interview and strategy session with me. 

G Letter

September 2015

Back To Work/School: Get Better, Find Your Focus

"School is never out for the pro". ~ Cavett Robert 

Summer is over. Time to find your focus, make a commitment, and set a deadline. Let’s get better and get results now. If you want to live better, then you should be constantly working to make today better than last year, last month, or last week. You create personal fulfillment in your journey to get better and improve. When you grow, so does your real estate business.

You aren’t a kid anymore, so I’m going to give it to you straight — real estate has its share of obstacles and challenges like all businesses. Real estate investing is like being in Florida — there are thunderstorms every day, but that’s why we have umbrellas. Besides, if you hide indoors forever, you’ll run out of food!

The work that is necessary for success in real estate investing is ongoing personal development. This is precisely what I’ve done consistently by working with mentors and coaches and by reading lots of books.

I still study and read voraciously. I currently have five books in the queue, patiently waiting for their turn. Those who refuse to study will get taken to school in the marketplace.

One surefire way to weather the storm is with help and support from others who’ve gone before you. Everyone needs support, and it’s better to build support before you really need it.

If you haven’t already, sign up for my real estate workshop on the last weekend of this month at geraldlucas.com. Good luck. Onward and upward!

Join me at my three-day LIVE real estate workshop, Friday, Saturday, and Sunday, September 25-27, where you’ll discover everything you need to know to quickly start making more real estate income. Get more info and pre-register at geraldlucas.com


G Letter

September 2014

Your Journey To Financial Freedom & Independence Starts Now

When I was four years old, I noticed a price tag inside the cover of a children’s book I was reading, I thought to myself, “Wow, book equals money.” So I got a stack of white paper, a stapler, a magic marker and a box of crayons and then painstakingly copied the entire book, page by page (words and pictures). When I finished my masterpiece, I went door to door trying to sell my ‘re-created’ book to neighbors. This was the first of many business ventures I’ve attempted over the years--some were successful, but many like this one were not. I believe that perseverance above all else is the key to success because successful people never give up and just outlast everyone else. 

When I was growing up, I loved music and sports. I played soccer competitively and was an accomplished violinist. I was also fiercely independent and hated to play by other people’s rules. After missing several rehearsals a few weeks before a European tour, I was kicked out of the New Jersey Youth Symphony—I’d have to wait years to get another chance to travel overseas.

After finishing college, I wasn’t sure what career path to take. I wandered from one unfulfilling corporate job to another. The pointless meetings, stifling bureaucracy and office politics made me sick. I stumbled onto real estate accidentally 15 years ago and, in my free time, began amassing a small portfolio of properties by partnering with other people who had money to invest. Although I was earning a six-figure salary as a director at a Fortune 100 company, I was miserable—it was time for a change. My mom thought I was crazy, but in 2002, I took the plunge and became a full-time real estate investor. Now that I control my time, thanks to real estate, I’ve travelled to every continent on earth, I spend several weeks every winter in South America and I volunteer with Big Brothers Big Sisters and a local homeless charity in my community. I also get to indulge my lifelong love of music by performing live on a regular basis, both as a solo artist and as the founding member of the funk fusion band, GMJ Groove. What would you do if you had more control of your time?

The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation. He simply pursues his vision of excellence at whatever he does.

— James A. Michener 

 Real estate, like all endeavors, has its share of challenges and frustrations, but I’ve learned to enjoy the ride—the ups, the downs, the smiles and the frowns. I think you’ll find that most things in life that are worthwhile require some effort, and I’m here to help you leverage real estate to make your dreams come true. I love to teach and I have hundreds of former students throughout the United States and Canada. Many of my students have found success investing in real estate, earning extra income buying and selling property for profit and building wealth over time with rental properties. One of my former students recently founded a Montessori School for kids in Jersey City. I started this newsletter to share what I’ve learned about real estate with you because lifelong learning has been one of the keys to my success. I share real estate tips and market insights in The Real Estate Insider that you can immediately put to use and in every issue, I answer a real estate question from a subscriber like you.

Welcome to the Real Estate Insider family—I’m glad to have you on board. Your journey to financial freedom and independence begins now. Buckle up—I guarantee it’s gonna be a fun and fulfilling ride.