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Gerald Lucas

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G Letter - June 2017 - What You Don’t Do Is As Important As What You Do

June 20, 2017 Gerald Lucas

“‎The successful warrior is the average man, with laser-like focus.”

--Bruce Lee


Decision fatigue represents the declining quality of decisions made by people after a long period of making decisions.  Courtroom judges, for example have been shown to make poorer decisions later in the day versus early in the day. Albert Einstein and Steve Jobs notably reduced their clothing choices to just a few outfits in a deliberate attempt to limit the number of daily decisions they were forced to make.

Everyday life is complicated enough--the key to productivity and sanity for that matter is simplification.  There are only so many hours in a day and even the most active people don’t have a limitless store of energy.  Consequently, it’s vital that you spend your most productive hours on your most important tasks and projects, which necessitates saying no to things that aren’t as important.

In addition to energy, time is also a limited resource.  If you say yes to too many things, you’ll find yourself a mile wide and an inch deep—overextended, and exhausted.  As Warren Buffett famously said, “the difference between successful people and very successful people is that very successful people say no to almost everything.”  To that end, what you don’t do is as important as what you do.  Onward and upward!

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G Letter - April 2017

April 7, 2017 Gerald Lucas
PerformancePropertyApr2017Newsletter.jpg

We’re all human, and therefore fallible. Nevertheless, people are exceedingly reluctant to admit to making mistakes. Pride and fear of looking bad or losing face often prevent us from admitting our screw-ups, even though the most successful among us have usually experienced more failures than everybody else. Henry Ford famously said that “failure is the opportunity to begin again, more intelligently.”

Glossing over mistakes or making excuses for errors we’ve made is self-destructive. When we run from or try to hide the mistakes we’ve made, deep down it undermines our personal confidence, which is the foundation upon which success is built. Most people focus way too much time trying to promote their strengths and not nearly enough time trying to understand how and why they fail. The truth is that you can’t get better and improve unless you acknowledge your failures and shortcomings. You also can’t be an effective leader unless you hold yourself accountable first, which necessitates owning up to personal blunders. Poor decisions teach us valuable lessons and give us perspective. When we admit a mistake, it may seem like we’re taking a step backward, but in reality, all we’re really doing is admitting that we’re smarter and wiser.

Onward and upward!

Want to Learn My Most Profitable Real Estate Investing Techniques?

If you’re coachable, open to instruction, and will take what I share and put it into action immediately, complete the application by visiting tinyurl.com/glcoachingapplication.

After you complete the application, here’s what will happen:

I will personally review your application to make sure you’re a good fit for one of my programs.

If your application passes, then either I or someone from my office will call or email you to set up a one-on-one interview and strategy session with me. 



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G-Letter - February 2017

February 9, 2017 Gerald Lucas
PerformancePropertyFeb2017Newsletter-1.jpg

“If you do not conquer self, you will be conquered by self. You may see at one and the same time both your best friend and your greatest enemy, by stepping in front of the mirror.”

– Napoleon Hill 


Got a problem you can’t seem to solve or fix? Not sure who or what is causing it? The best place to start looking is in the mirror. We often create our own biggest problems, so it’s vital that we spend the time and effort to understand our role in creating, sustaining, or exacerbating the problems we face.

Even if someone else is the source of the problem, you can’t change other people’s behavior or thinking, only your own. As Robert Ringer said, “Look in the mirror for the cause of your problems, because the person looking back at you is the only person over whom you will ever have total control.”

I’m not saying that you should try to do everything yourself or resist reaching out for help from others. However, really solving a problem, particularly if you want lasting results, necessitates eliminating your contribution. Think of your unsolved problem as a trash can full of garbage — solving the problem starts with you not adding to the pile. Honest reflection is a key to personal accountability.

Plus, solving your own problems makes you more confident, knowledgeable, and self-reliant. As legendary retailer JC Penney said, “I am grateful for all of my problems. After each one was overcome, I became stronger and more able to meet those that were still to come. I grew in all my difficulties.”

Onward and Upward!

Want To Learn My Most Profitable Real Estate Investing Techniques?

If you’re coachable, open to instruction, and will take what I share and put it into action immediately, complete the application by visiting http://tinyurl.com/glcoachingapplication.

After you complete the application here’s what will happen:

I will personally review your application to make sure you’re a good fit for one of my programs.

If your application passes, then either I or someone from my office will call or email you to set up a one-on-one interview and strategy session with me. 



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G-Letter - January 2017

January 3, 2017 Gerald Lucas

“The man who moves a mountain begins by carrying away small stones.”

– Confucius 


How will you make sure that this year you accomplish the resolutions and goals that have managed to slip through the cracks in the past? Feeling a little overwhelmed? Don’t be. It can be unnerving to dwell on the enormity of the entire goal you set for yourself, so don’t do it. Instead, break your goal down into manageable, bite-sized tasks that will allow you to use short-term wins and accomplishments to motivate you on your journey. That’s right, harness the awesome power of incremental progress.

It’s hard to immediately grasp and comprehend the transformational power of incremental progress that’s apparent when you marvel at the erosive forces that shape the Grand Canyon millions of years after it began to form, or ponder the extraordinary multiplicative force that is compound interest, which Albert Einstein called “the eighth wonder of the world.” It’s difficult to imagine all that power in one instant.

You’re not going to accomplish your goals in an instant; you’re going to accomplish them over time. Here’s a way to immediately apply incremental progress power to your life and goals: Just focus on what you need to do right now to take that next step in the right direction, then take the next small step, and so on ... that’s all that’s required. In your real estate business, that next step may be the next marketing letter or postcard you send or the next cash offer you make on a property. As billionaire investor and former paperboy Warren Buffett said, “It’s not necessary to do extraordinary things to get extraordinary results.” Make 2017 a prosperous and productive year — you can start small, but you should start right now.

Onward and Upward!

Want To Learn My Most Profitable Real Estate Investing Techniques?

If you’re coachable, open to instruction, and will take what I share and put it into action immediately, complete the application by visiting http://tinyurl.com/glcoachingapplication.

After you complete the application here’s what will happen:

I will personally review your application to make sure you’re a good fit for one of my programs.

If your application passes, then either I or someone from my office will call or email you to set up a one-on-one interview and strategy session with me. 


Gl hands crossed.jpeg

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G-Letter - December 2016

December 1, 2016 Gerald Lucas

“You know you’re getting old when Santa starts looking younger.”

– Robert Paul 


Bet you didn’t know Santa Claus was a successful real estate investor. It was a well-kept secret for some time, but I want my real estate insider family
to know the whole truth and nothing but the truth. Now close your eyes, count to three, and make a holiday wish.

Voila! Since Santa is also clairvoyant, here are the three lessons every real estate investor can learn from the man in the big red suit — just what you wished for!

1) Marketing Is Key to Building and Maintaining a Successful Business

If you haven’t noticed, Santa Claus is everywhere and on everything around the holiday season. That’s right, Kris Kringle is the ultimate marketing and PR guru — all that viral marketing he gets from the parents of small children doesn’t hurt either. His image is absolutely inescapable. This is the kind of ubiquitous presence you should have in the local real estate market(s) you target. Effective marketing is critical if you expect to find good real estate deals consistently.

2) You Must Set and Then Manage Expectations

Santa is jolly and beloved, but he also has an ironclad set of rules that he lets everyone know ahead of time. If you’ve been nice, you’ve got nothing to worry about, but if you’ve been naughty, you may end up on the receiving end of some of Santa’s tough love: a piece of coal in your Christmas stocking!

Seriously, if you don’t set boundaries with tenants, business partners, buyers, and sellers, nobody will take you seriously, and your real estate business will not thrive.

3) You’ve Got to Build a Team

Santa has a skilled and talented team backing him. He’s got elves making the toys and reindeer pulling his sleigh. Like all successful entrepreneurs, the guy surrounds himself with the right individuals to make his operation run smoothly, and so must you in your real estate business. Santa also recognizes and makes use of the unique talents of specific team members like that Rudolph with the red nose!

I want to thank you and my entire real estate insider family for making 2016 a great success. I look forward to a happy and healthy 2017!

“Merry Christmas to all, and to all, a good night!” Santa out!

Onward and upward!

I’m Looking for an Elite Group to Reveal My Most Profitable Real Estate Investing Techniques To:

If you’re coachable, open to instruction, and will take what I share and put it into action immediately, complete the application by visiting www.tinyurl.com/glcoachingapplication.

After you complete the application, here’s what will happen:

I will personally review your application to make sure you’re a good fit for my program.

If your application passes, then either I, or someone from my office, will call or email you to set up a one- on-one interview and strategy session with me. 


Gl hands crossed.jpeg

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