“You know you’re getting old when Santa starts looking younger.”
– Robert Paul
Bet you didn’t know Santa Claus was a successful real estate investor. It was a well-kept secret for some time, but I want my real estate insider family
to know the whole truth and nothing but the truth. Now close your eyes, count to three, and make a holiday wish.
Voila! Since Santa is also clairvoyant, here are the three lessons every real estate investor can learn from the man in the big red suit — just what you wished for!
1) Marketing Is Key to Building and Maintaining a Successful Business
If you haven’t noticed, Santa Claus is everywhere and on everything around the holiday season. That’s right, Kris Kringle is the ultimate marketing and PR guru — all that viral marketing he gets from the parents of small children doesn’t hurt either. His image is absolutely inescapable. This is the kind of ubiquitous presence you should have in the local real estate market(s) you target. Effective marketing is critical if you expect to find good real estate deals consistently.
2) You Must Set and Then Manage Expectations
Santa is jolly and beloved, but he also has an ironclad set of rules that he lets everyone know ahead of time. If you’ve been nice, you’ve got nothing to worry about, but if you’ve been naughty, you may end up on the receiving end of some of Santa’s tough love: a piece of coal in your Christmas stocking!
Seriously, if you don’t set boundaries with tenants, business partners, buyers, and sellers, nobody will take you seriously, and your real estate business will not thrive.
3) You’ve Got to Build a Team
Santa has a skilled and talented team backing him. He’s got elves making the toys and reindeer pulling his sleigh. Like all successful entrepreneurs, the guy surrounds himself with the right individuals to make his operation run smoothly, and so must you in your real estate business. Santa also recognizes and makes use of the unique talents of specific team members like that Rudolph with the red nose!
I want to thank you and my entire real estate insider family for making 2016 a great success. I look forward to a happy and healthy 2017!
“Merry Christmas to all, and to all, a good night!” Santa out!
Onward and upward!
I’m Looking for an Elite Group to Reveal My Most Profitable Real Estate Investing Techniques To:
If you’re coachable, open to instruction, and will take what I share and put it into action immediately, complete the application by visiting www.tinyurl.com/glcoachingapplication.
After you complete the application, here’s what will happen:
I will personally review your application to make sure you’re a good fit for my program.
If your application passes, then either I, or someone from my office, will call or email you to set up a one- on-one interview and strategy session with me.